MEMBANGUN KEUNGGULAN BERSAING MELALUI INOVASI, MANAJEMEN PENGETAHUAN DAN ORIENTASI PASAR (Studi Pada Usaha Mikro Produk Makanan Khas Riau di Kota Pekanbaru)

Abstract

The study is conducted on micro industries typical food products of Riau in Pekanbaru City
listed in Riau Food Association (ASPARI) as the organization that houses the business operators
typical food products of Riau in Pekanbaru. Purpose of this study is to determine the effect of
knowledge management and market orientation towards innovation and competitive advantage, and
also examine the effect of innovation on competitive advantage in micro industries typical food
products of Riau in Pekanbaru.
The study population consisted of 108 respondents as micro industries typical food products of Riau,
which are micro industries as well as samples of this study. The sampling method used is a census
method. Variables used are knowledge management and market orient ation as an independent
variable, as well as innovation and competitive advantage as the dependent variable. The analysis tool
is Lisrel 8.80.
Statistical tests results indicate that knowledge management had a positive but insignificant effect on
the innovation and competitive advantage, while market orientation had a positive and significant effect
on the innovation and positive but insignificant effect on the competitive advantage. The research
results also indicate that innovation had a positive and significant effect on the competitive advantage
micro industries typical food products of Riau in Pekanbaru city.
.