ANALISIS POTENSI DAN STRATEGI PENGEMBANGAN USAHA KOPERASI SEKUNDER PEGAWAI REPUBLIK INDONESIA (KPRI) DI PROVINSI RIAU

Abstract

. This study aims to develop Human Resources in Secondary cooperatives in business networks and what are the strengths, weaknesses for the internal and external environment in Secondary Cooperatives that provide alternative business development strategies so that they can be applied by Secondary Employees Cooperatives. This research is only focused on the Secondary Cooperative Employees of the Republic of Indonesia (KPRI) in Riau Province, namely GKP-RI with 54 active cooperatives, PKP-RI active as many as 23 cooperatives and PKP-RI Kampar which is active 18 cooperatives where each cooperative is 95 cooperative. The data used in this study are primary and secondary data, while data collection techniques are using questionnaires. The data analysis technique used in this study is the SWOT analysis. The results in this study indicate that the strength possessed by the Cooperative is the level of knowledge and experience in managing the cooperative very well with an average service period of above 8 years, the level of management education is very good most of them are scholars, capital management and internal financial cooperatives are very good, there is management transparency, because there are principles from, by, and for members. KPRI is trying to maximize its strengths to be used as a factor that supports performance progress, while for the weaknesses that are owned by KPRI is trying to minimize them.The results of the EFE matrix analysis in the form of opportunity factors that can help cooperatives in cooperative development are the potential of companies that can be invited to work together in Riau Province, the development of information technology that can be utilized properly, the support of government policy (politicalwill) cooperatives continues to increase, the potential for forming networks efforts to KP-RI in a certain region, there are great opportunities for cooperatives related to government programs in housing (FLPP) and an increasingly open world economy.