PENGARUH PERCEIVED EASE OF USE, PERCEIVED OF USEFULLNESS, CUSTOMER SATISFACTION & TRUST TERHADAP REPURCHASE INTENTION (STUDI KASUS PADA PENGGUNA SITUS LAZADA DI PEKANBARU)

Abstract

This study aims to analyze the effect of perceived ease of use on trusts.
The effect of perceived ease of use on the perceived of usefulness. The influence of
trust on the perceived of usefulness. Effect of trust on customer satisfaction. Effect
of perceived of usefulness on customer satisfaction. Effect of trust on repurchase
intention. Effect of perceived of usefulness on repurchase intention and effect of
customer satisfaction on repurchase intention
The population contained in this study are consumers who have made
online purchases on the site lazada.co.id. In this study used a model with 19
parameters, the minimum number of respondents for this study sample was 19 x
10 = 190 respondents. The analysis technique used in this study is the Structural
Equation Model (SEM) which is operated through the AMOS program
The results of this study indicate that the results of static data processing
indicate that the influence between perceived ease of benefits towards trust is
positive and significant. Based on the results of the analysis and testing that has
been done regarding the influence between perceived ease of perceived
usefulness. The next hypothesis testing is about the effect of trust on perceived
usefulness. On the results of this study also tested the hypothesis about how the
influence of trust benefits and satisfaction. From the research and the results of
tests that have been carried out regarding the influence of perceived usefulness on
satisfaction on Lazada.co.id, it can be concluded that the influence between
perceived usefulness and satisfaction has a strong influence. Then the next
discussion is to find out how the influence of trust in Interest. Based on the results
of the analysis and testing that has been done regarding the influence between the
perception of usability and the Interest in Lazada.co.id. Based on the results of the
analysis and testing that has been done regarding the influence of Customer
Satisfaction on Interest in Lazada.co.id