ANALISIS PERSEPSI MANFAAT DAN KEMUDAHAN PENGGUNAAN TERHADAP MINAT DAN ADOPSI INTERNET BANKING PADA PT. BANK RAKYAT INDONESIA (PERSERO) Tbk, CABANG PANGKALAN KERINCI

Abstract

Generally, the national economy is facing a tough challenge, global
economic conditions are less favorable lead to higher competition led in the
development of banking sectors. To be a winner in business competition, bank
must have a innovation.This research aimed to analyze the effect of perceived
usefulness and easy of use on intention and adoptionof internet banking toward
customers in PT. Bank Rakyat Indonesia (Persero) Tbk, Pangkalan Kerinci
Branch. The research was conducted quantitatively with causal and descriptive
research design. The amounts of sample are 100 customers by using proportional
stratified random sampling method. Data collection techniques used in this
research is a survey and observation. Measurement scale used is the Likert scale.
The data analysis technique used is the analysis of Partial Least Square (PLS)
with SmartPLS 3.2.3 applications.The results showed that perceived usefulnes and
easy of use affect significantly positive toward intention but not to adoption. While
customer’s intention of usage has a significant and positive affect toward adoption of internet banking